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20TH CENTURY, THE (1934)

Vintage original 15 x 21 (38 x 53 cm.) campaign book, U.S., 20 pages. John Barrymore, Carole Lombard, Walter Connolly, Roscoe Karns, Ralph Forbes, Charles Lane, dir: Howard Hawks; Columbia. Lavish over-sized book chuck full of fascinating goodies, including all of the stunning poster art which the artists at Columbia created to promote this now classic title of the screwball comedy genre. Stunning array of newspaper and magazine ads and articles, store promotions, theatre contests, articles, stills, fashion tie-ins, a special double window card, and of course, the ever popular tire cover. It is amazing what they came up with to promote movies at this time. We have never yet seen any of the jumbo lobby cards, but they are all illustrated on the front interior cover, as are all the extremely rare posters. Another amazing page illustrates six 28 x 42” photo enlargements. A huge amount of creativity went into the poster campaign for this film, and this book is a definitive reference to all the artwork that was create

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