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DESIGN FOR LIVING (1933)

vintage original 11 x 17 (28 x 43 cm.) campaign book. U.S. Fredric March, Gary Cooper, Miriam Hopkins, Edward Everett Horton, Franklin Pangborn, Isabel Jewell, Jane Darwell, dir: Ernst Lubitsch.; Paramount. A real jewel of 1930's American cinema with superb cast, direction, Noel Coward play with script by Ben Hecht, art direction by Hans Dreier, costume by Travis Banton and a delightful pre-code story of a mege-a-trois. Set in Paris, it is the story of two struggling creatives (an artist and a playwright) who meet a free spirited girl. Presented here are four superb cards along with the campaign book, the cover of which is like a great poster for this title in its own right. All original paper for this film has always been of almost legendary rarity. <BR><BR>Campaign Book- 34 pages featuring the full theatre campaign of art (all presented in black and white), advertising, print ads, cartoons, and theatre exploitation ideas. A fascinating look into the mind of the Paramount PR department of the time. NEAR MINT.

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